Wednesday, June 18, 2014


World Cup fever



Winning is not everything , it's the only thing.
                                     ---Vince Lombardi

FIFA World Cup 2014, the biggest sporting event in the world has begun in Brazil. People have just started discussing the event with great excitement. The World Cup, held in every four years, has been far-famed in the world, later on 1954 games were telecast live on TV. Fans of Brazil, Argentina, Germany, England, Spain, Portugal, among others, are hoisting the flags of their respective countries in every nook and cranny of the country. The fans adore their heroes and even debate with their peers in favor of their team. Insofar, football stars have performed as expected while some have let their fans down. Really, World Cup fever has gripped the people around the world; Nepal is no exception. Amidist all the frenzies, World Cup fever grips Nepal, as every nook and cranny of Kathmandu is filled with people donning the jerseys of different teams participating in the World Cup. Also the craze of some fans has reached its zenith in some parts of the nation that not only they are wearing jerseys but are also gaga enough to hang the national flags of their favorite teams in their houses.The most comical thing to notice about so-called football buff is who can barely utter the names of the players of the team whose jersey they are preferring to don are acting as if they are born supporters of the particular teams. As this is a football season, many youngsters and even children specially boys in our localities are lured to football. They are seen all around the places playing with their peers and discussing about last night match. Among many football heroes Messi, Neymar, Müller, Cristiano, David Villa etc have become favorites for our locals. Similarly, World Cup event has resulted many Nepali football fans with bleary eyes dozing in the morning, specially morning shift students, just because host country Brazil has 11-hour time difference with Nepal.

On the other hand, this football season has not only left the fans mesmerized, it has also provided an opportunity to several entrepreneurs to cash in on the football matches.Not only the garments retailers are doing good business by selling jerseys of different nations, but the restaurateurs are making their way to good returns by offering live football matches on big screens along with free shots of drinks. For many, the World Cup has turned to be the best time for buying televisions as almost all television brands have come up with attractive schemes and discount offers. Besides all these positive impacts inflation is increasing during this season.Truly, everyone is trying to capitalize on the football madness prevalent among fans.The Nepali fans, however, are unable to watch all the matches due to the power outages. The die-hard football fans are managing somehow to watch the match.

 Undoubtedly, there will be more interesting matches ahead but it is difficult to predict which side will lift the coveted trophy. As the tournament progresses we will be seeing new football stars emerging and the world’s best football players in action. Let us hope the deserving team will lift the coveted trophy nevertheless it is our favorite or opponent. 

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